Multiplying sources of income for a cultural heritage site
All managers or owners of heritage or cultural sites need to generate income to finance maintenance, restoration or development, organise exhibitions, programme events, etc. What are the activities and ways of generating resources?
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Reference : DE
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Online - Available from October
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Duration : Long online format (over 4 hours)
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Price
350 € -
Audience
Owners, directors and managers of public and private heritage sites
Economic development officer -
Location
Distance learning (on your own, at your own pace) -
Modality : On line
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Requirement : No pre-requisites required
- REGISTER
Objectives - Target skills
- Understanding the main sources of revenue
- Master the main principles of each of these sources of revenue
- Find out how they work and who the key contacts are
- Assess which are the most relevant for your site
Detailed programme
VISITOR NUMBERS
- Making your site a cultural and/or tourist destination
- The role of exhibitions and the events calendar
- Implementing a pricing and ticketing strategy
ENHANCING THE VALUE OF YOUR PROPERTY
- Renting out spaces (short term)
- Hosting film shoots
- Promoting the use of scaffolding for advertising purposes
- Setting up services
BOUTIQUE BOOKSHOPS
- An offer that suits you and meets visitors' expectations
- The main principles of managing and running a bookshop-boutique
- The issue of e-commerce
SPONSORSHIP AND PARTNERSHIPS
- The law on sponsorship
- Implementing a sponsorship development strategy
THE BRAND AND LICENSING POLICY
- What is the purpose of a brand?
- What is a brand universe?
- Can and should you sell your brand?
OTHER SOURCES OF INCOME
- Exhibition tours
- Accommodation
- Financial investments
- Cultural and tourism engineering...
Methods & Procedures
TEACHING METHODS AND TOOLS
- Examples illustrated by actions carried out within the network
ASSESSMENT METHODS
- Knowledge MCQs
Speaker
UNDER THE DIRECTION OF THE CMN INSTITUTEWith specialists in economic development, partnerships and sponsorship