Managing a book-gift shop within a heritage and tourist site

The book-gift shop is at the heart of the visitor experience. Using a pragmatic method based on examples, you will be able to define the right commercial concept and develop its commercial performance.

Photo de la librairie-boutique de l'abbaye du Mont-Saint-Michel

  • DE

  • 9.30am - 5.30pm

  • 2 days

  • Please contact us for a quote
  • Owners, directors and managers of public and private heritage sites
    Economic development officer
    Book-gift shop manager
  • Please contact us for more information at cmn.institut@monuments-nationaux.fr

  • Face-to-face training

  • Basic knowledge of heritage site management

  • CONTACT US

Objectives - Target skills

  • Define the commercial concept in line with the identity of the site and the visitor base
  • Master the economic and financial management tools
  • Manage your sales team to improve the visitor experience and economic performance

Detailed programme

THE BOOK-GIFT SHOP: A CONCEPT AT THE HEART OF THE VISIT

  • The role of the book-gift shop for the visitor
  • Integrating this stage into the visitor itinerary
  • Developing a commercial concept in line with the identity of the heritage site and visitors' expectations

DAY-TO-DAY MANAGEMENT OF THE SITE

  • Fitting out the site in line with the defined commercial concept
  • Putting together a range of products
  • Create products and sign contracts with partners
  • Controlling supplies and managing stock

BUSINESS MANAGEMENT

  • Estimate sales potential and produce a forecast operating account
  • Analyse the performance of the book-gift shop
  • Taking corrective action

LEADING A TEAM

  • Recruiting and training your team
  • Setting and adjusting team objectives
  • Managing the team in line with the objectives set

Methods & Procedures

TEACHING METHODS AND TOOLS

  • Case studies applied to your shop to define your own sales concept
  • Tool sheet: Optimising performance

ASSESSMENT METHODS

  • Knowledge multiple-choice questions

Speaker

Ghiglionda Bérengère HD 2.JPG

Bérengère GHIGLIONDA

Head of the bookshop-boutique department at the Centre des monuments nationaux

"With 15 years' experience in the cultural products trade, I'm keen to share my skills and experience. My aim is to pass on a tried and tested method and practical tools so that you can quickly apply them to your own sites. "