Making your heritage site an asset for your area
Having a heritage site in your area is often a source of expense, but it's also an asset. It is part of the community's identity, and is often a source of pride for its residents. With the development of new offers and new uses, it can generate resources and offer services to the local community and to tourists.
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Reference : DE
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On request – Group session
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Duration : 1 day
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Price
Please contact us for a quote -
Audience
Director of services and cultural director
Territorial executive with responsibilities in the field
Heritage site manager -
Location
Please contact us for more information at cmn.institut@monuments-nationaux.fr -
Modality : Face-to-face training and online
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Requirement : No pre-requisites - Open to local authority employees
- CONTACT US
Objectives - Target skills
Note: this course is adapted to the French tourism context. If you are still interested in this topic, please contact us.
- Understanding the main principles of a diagnosis for your heritage site
- Understand the possible and relevant uses for your site
- Understand the challenges of a tourist and cultural site
- Be able to identify the main players and partners in a heritage project
Detailed programme
Note: this course is adapted to the French tourism context. If you are still interested in this topic, please contact us.
THE TERRITORIAL ECOSYSTEM OF A HISTORIC MONUMENT
- What environments does my site fit into? Mapping the area around the heritage site: criteria grid of strengths, weaknesses, potential and opportunities
- Understanding the strengths and weaknesses of the monument and the economic balance that needs to be struck: state of repair, history and period of the site, current resources and means in relation to ambitions...
WHAT USES AND ACTIVITIES FOR MY HISTORIC MONUMENT?
- Understanding the diversity of opportunities around a heritage site:
- Use of a historic monument for public services
- Delegation of space for services, shops, etc.
- Creation of third-party premises
- Reminder of some procedures
- Property policy and historic monuments
- Focus on the tourist and cultural destination: conditions and main tourist and disability labels
THE VARIOUS PLAYERS AND PARTNERS INVOLVED IN THE PROJECT
- Local roots and relations: communicating and promoting the project to elected representatives, local players, residents and users, etc.
- Private partners: bring together local businesses and seek sponsorship
- Public representatives
- Other key heritage players: major networks, other associations and foundations
Methods & Procedures
TEACHING METHODS AND TOOLS
Concrete examples and exercises :
- Drawing up a summary analysis grid for your site and area
- Taking stock of needs and possibilities according to the type of site and use (small groups)
- Tool sheet
ASSESSMENT METHODS
- Knowledge multiple-choice questions