Enhancing the value of our portfolio through rentals and service offers

• Understand the requirements for different types of events (professional/private, film shoots, trade fairs or markets, etc.)
• Be familiar with the basic principles and regulations governing the organisation of events (ERP - Establissement Receiving Public Access - various authorisations, etc.)
• Define a viable business model for both short and long-term rentals
• Know how to choose, set up and monitor the concessionaire within the site

SHORT-TERM RENTALS

• Choosing events, private or corporate, and positioning the monument in terms of the type of event it can/wants to host
• Administrative and logistical aspects of event management
• Financial aspects, setting and adjusting rates, cost/income ratio
• Preservation of collections and spaces
• Sales and marketing
• Customer relations following an event
• Promoting the activity

[ONLINE MODULE] TOURING AND HERITAGE: From scouting visits to distribution

LONG-TERM RENTALS - SETTING UP A SERVICE OFFER

• All the questions to ask yourself before embarking on long-term rental
• Defining the monument's needs, taking into account the type of public and the services available in the area
• Types of service to be set up: catering services within the monument (restaurant, tearoom, food-truck, drinks dispenser, etc.), leisure activities (cycle tours, boats, horse-drawn carriages, miniature trains, etc.), eco-responsible services (wine cellar, cheese cellar, bee-keeper, etc.), etc.
• Definition of the legal and economic model (invitation to tender, sourcing, fees, etc.)
• Commercial and administrative follow-up, on-site monitoring of the implementation of the concession offer
• Promoting and integrating this offer into the heritage site's overall offering
• Setting up a virtuous system between the concessionaire and the monument

TEACHING METHODS AND TOOLS

• Case studies
• Tool sheet

ASSESSMENT METHODS

• Knowledge MCQs
• Personalised action plan