Cross-functional strategies: hospitality, communication & innovation
What does hospitality mean in a heritage site? How can we improve information and communication? Which strategies can be tailored to different target audiences, and how can we ensure a welcoming experience for all visitors? How can innovative approaches be implemented in a historic site?
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Manage and promote a historic monument
This training program enables you to master the fundamentals of managing and promoting heritage sites. Delivered in a hybrid format, it combines online modules with three two-day in-person sessions. You will explore the challenges of local integration and tourism strategy, the issues related to the maintenance of built and green heritage, as well as the key principles of communication, mediation, and programming tailored to your site.
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Enhancing your heritage site through photography
Photography can also be used to showcase a historical monument or any heritage site: obtaining high-quality photographs of your site is essential for communication, publications, educational materials, as well as for organizing exhibitions, commissioning artists, and more. How do you contact a photographer? How do you organize a photography campaign and then save and share the images?
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Innovating in a tourist and heritage site in times of transition
Building on six years of experience with the heritage Incubator, this training provides tools to initiate, test, and manage innovative projects, drawing on audiences, teams, and methods such as design thinking and service design. in a context of cultural, social, and ecological transition, agility becomes a strategic skill for heritage and cultural professionals.
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Making hospitality part of a global approach
Visitor satisfaction is a key issue that begins long before the visitor arrives on site. It is measured, among other things, by the quality of the information provided, the relevance of the services on offer, the professionalism of the teams and the customer relationship, even after the visit.
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Communicating about your heritage site
Making your heritage site a must-see is above all about developing effective communications by asking the right questions: what is the objective, who are the target audiences, and what resources will be used? Social networks are also essential tools for boosting traffic, raising awareness and ensuring an online presence.
