Communication and welcome strategy
How can we better inform and communicate? How can we develop our presence on social networks? What strategy can you adapt to suit your target audience, and how can you best welcome everyone?
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Making hospitality part of a global approach
Visitor satisfaction is a key issue that begins long before the visitor arrives on site. It is measured, among other things, by the quality of the information provided, the relevance of the services on offer, the professionalism of the teams and the customer relationship, even after the visit.
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Communicating about your heritage site
Making your heritage site a must-see is above all about developing effective communications by asking the right questions: what is the objective, who are the target audiences, and what resources will be used? Social networks are also essential tools for boosting traffic, raising awareness and ensuring an online presence.
